Swing Bays, a membership-based indoor golf brand founded by PGA Professional Dustin Miller, has launched franchise opportunities across North America.
Partnering with Fransmart, global leaders in franchise development, Swing Bays aims to grow to more than 1,000 units worldwide within the next 10 years, initially focusing on major markets across North America.
Swing Bays, established in 2022, offers a membership-based program that engages golfers with a combination of education, equipment assistance, and golf fitness to help golfers perform better, longer on the bay and on the course.
Beyond golfers, Swing Bays focuses on improving golf skills through instruction, fitness, short game development, and club fitting, attracting golfers of all ages to improve not only their game, but their entire lives.
“Swing Bays is designed to be more than just a golf course,” says Miller. “Our goal is to build a community where members can develop their skills and enjoy the game they love in a supportive environment. We are excited to partner with Fransmart to bring our vision to golfers across the country.”
During the last five years of golf, Swing Bays has set itself apart uniquely within the industry by incorporating features found throughout the beginner and professional golf scene. Among the companies that fit clubs, pro shops, ‘recreational’ golf businesses and more, Fransmart CEO Dan Rowe saw Miller’s idea as a great opportunity to provide capital that could grow the game of golf and help millions across the country.
“I’ve been looking for a different type of golf for a long time – especially indoor golf with a membership model about playing better golf for a long time,” said Rowe, “People love golf. When I discovered Swing Bays outside of Denver, I knew there was nothing else like it on the market because it wasn’t focused not only in golf instruction, but also in golf fitness.
“While there are many indoor golf concepts, Swing Bays stands out by focusing on what golfers really care about – playing golf better, longer with measurable results. Dustin has created a great brand that helps golfers improve their game through instruction and fitness, with the touch of a PGA Professional.”
Swing Bays offers a high recurring revenue model through a membership based program that engages members. With a proven business model and the expertise of founder Dustin Miller, recognized by Golf Digest for his teaching, Swing Bays stands out in the industry.
Swing Bays boasts incredible unit economics with a Gross Real Estate Profit of $938,669. The operation has a minimum employment of only 5-6 employees. Revenue streams include membership fees, private lessons, golf qualifying sessions, parties, branded merchandise, club maintenance, and events.
Since there is no kitchen, input costs are kept low, increasing ROI and encouraging expansion. In addition, partnerships with top brands such as Titleist, TaylorMade, PING, PXG, Callaway, Peter Millar, and G/FORE provide significant benefits to franchisees.
To learn more about Swing Bays, visit www.theswingbays.com. For more information on becoming a Swing Bays franchisee, please visit fransmart.com/brand/the-swing-bays/
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