MASHIE golf has announced a new partnership with California-born, high-end apparel brand Travis Mathew.
Headquartered in Huntington Beach, California, TravisMathew has evolved into one of the most popular clothing brands in the United States.
Following the grand opening of its first international store in St Andrews, Scotland, TravisMathew will continue to expand its European presence with this partnership.
Offering everyday lifestyle and workwear that prioritizes and provides maximum comfort in all settings, the combination of TravisMathew materials results in a soft texture, lightweight feel and a subtle stretch for ultimate style and comfort, on or off the course.
“We are very happy to enter into this partnership with Mashie’s team. As we look to expand across EMEA,” said TravisMathew EU Head of Marketing Ben Howlett.
“Mashie’s partnership provides an incredible canvas to introduce the TravisMathew brand to new consumers across Europe, from both a golf & lifestyle lens.
At TravisMathew, we are always looking for new ways to showcase our diverse range of costumes and encourage more people into the sport and we are proud to know that the team will be showcasing the product to Mashie’s key members.”
MASHIE Golf Managing Director, Nick Hovey, commented: “Elegance, craftsmanship and performance are at the heart of the MASHIE brand, and Travis Mathew delivers all of these in abundance.
We are delighted to promote Travis Mathew as a Brand Partner and event sponsor to our 11,000 members across the UK and across Europe as we expand, while working with them to deliver exciting events and activations over the next 12 months.”
MASHIE Members Club is an online golf club open to all beginner golfers who enjoy playing the best courses in the UK. For more information, please see here:
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