Golf Business News – Vilamoura unveils pub concept in new Old Course clubhouse

The Old Course in Vilamoura in Portugal has launched an English pub hospitality concept as part of an extensive clubhouse refurbishment set to open next month.

The new venue will offer comfort food and British pub classics with a modern twist. The drinks menu includes refreshing pitcher cocktails, Portuguese wines, and a selection of British and international beers.

The clubhouse has the charm of the past to provide golfers and guests with a relaxing space where they can relax after a round or simply enjoy a special event in the surrounding area.

The Old Course, which is part of the Dom Pedro Golf Vilamoura collection managed by DETAILS, has been greatly improved over the past few months, and the new food and beverage options in the new clubhouse will help raise the overall standard. experience.

The US hospitality agency Streetsense played a key role in the project, delivering overall concept guidance, market assessment, and visual identity, along with menus, and interior design guidance, to ensure a unified conceptual vision and efficient operation.

With more than 20 years of experience in hospitality, residential, retail, food and beverage, and corporate projects worldwide, Streetsense will play a key role in other relevant projects planned for DETAILS to be announced in 2025.

Nuno Sepúlveda, CEO of DETAILS, said: “We are proud to have such a historic and prestigious venue as the Old Course as part of our portfolio, and we are determined to ensure that we create an authentic and relaxed venue with a unique atmosphere. the gastronomic experience of our members, visitors and the local community.

“Working with Streetsense will raise everyone’s game. We know they’ve worked with some formidable partners in the past and The Old Course is a worthy challenge. We will make sure that all aspects of the destination are kept intact.”

Brian Taff, CEO at Streetsense, said: “The Old Course is designed not only as a golf course, but as a real gathering place and anchor for the community. Streetsense is honored that our Hospitality Consulting team has the opportunity to partner with the dedicated DETAILS team to renovate this historic building incorporating a thoughtful concept with innovative menus, seamless functionality, and inspiring design. Together, we are excited to bring new energy to a timeless space and revered tradition.”

The Old Course has undergone a major and ongoing series of renovations over the past few months, with a new state-of-the-art clubhouse set to open in November.

The new clubhouse will include improvements to the entrance, golf shop, lounge, and terrace, creating a classic and elegant setting that matches the course’s heritage. The golf store will offer a boutique feel, featuring top brands in golf apparel and equipment for a curated shopping experience.

As a result of the renovations, the Old Course will be transformed into a club with a high-end experience, offering personalized service, a VIP concierge and world-class playing conditions.

Dom Pedro Golf Vilamoura, chosen by IAGTO as the Portuguese Best Golf Resort for 2024, also includes the Victoria Course, the former home of the Portugal Masters, which is currently under renovation.