Golf Business News – Mediadrive has appointed the marketing agency for the Ladies European Tour

Mediadrive, the leading golf advertising agency in Europe, is proud to announce its latest partnership with the Ladies European Tour (LET), becoming the exclusive representative for advertising and media sales.

As part of this partnership, Mediadrive will work closely with LET to manage and optimize advertising opportunities across its website, mobile and APP, ensuring brands and businesses are able to reach a growing, diverse audience of golf and sports fans. This partnership aims to support the continued growth of the Ladies European Tour and its athletes by attracting leading brands to market to LET fans from across multiple industries.

“We are very happy to partner with the Ladies European Tour, which is an organization that not only showcases top-level talent but also promotes the empowerment and visibility of women in sports,” said Simon Bale, CEO of Mediadrive. “This is an exciting opportunity for us to bring products to the world full of women’s golf, the fastest growing sector of the sport, which has been untapped until now.”

LET has seen an increase in popularity in recent years, with a growing global fan base and an increasing media presence. This partnership is expected to build on that momentum, creating new ways for brands to connect with powerful and engaged audiences. Mediadrive will be responsible for developing customized advertising solutions across all digital platforms and enhancing the user experience with impactful and engaging advertising creative.

Alexandra Armas, CEO of LET commented, “We are delighted to welcome Mediadrive on board as our advertising partner. Their expertise in media strategy and marketing will be invaluable in helping us monetize our digital platforms, increase the reach of women’s golf and continue to highlight the incredible talent within the Ladies European Tour.”

This partnership underscores both organizations’ commitment to promoting inclusivity and excellence in the sport, opening up new opportunities for sponsorship and fan engagement in the ever-changing landscape of women’s golf.