bet365 becomes the official global partner of the UEFA Champions League

bet365, one of the world’s leading online betting companies, has announced a landmark sponsorship deal, becoming the first official sports betting partner of the UEFA Champions League (UCL).

The three-year global partnership includes sponsorship of the men’s competition, and brand exposure on LED mid-match boards, TV IDs and UEFA’s digital channels.

The partnership will be launched with one of the biggest ticket giveaways in UEFA history. Thousands of football fans in other major UCL countries will be given the chance to experience UEFA Champions League match day, with bet365 providing access to some of the most sought after seats in football.

A bet365 spokesperson said: “As the first sports betting brand to sponsor the UEFA Champions League, we are delighted to be joining the ranks of our top brand partners at such an exciting time for the tournament.

“bet365 has a long and successful football history and this great partnership demonstrates our commitment to giving fans a ‘Never Normal’ experience.”

The global sponsorship deal covers the UEFA Champions League men’s competition from the 2024/25 season until the 2026/27 season.

About bet365

bet365 don’t do the usual. The early pioneers of ‘In-Play’ betting now offer an unparalleled sports betting experience covering over 96 sports and over 1,000,000 live streams to 100 million customers worldwide.

The bet365 online betting brand is powered by a world-class proprietary product and over 7,000 employees worldwide. Cultural and linguistic locations around the world are served using geo-specific content and 22 different languages ​​to enhance the customer experience.

bet365 prides itself on being a reliable operator and has a range of useful tools to help customers stay in control of their gambling which can be found at

18+ | Location restrictions and full Terms and Conditions apply to ticketing Registration Required | GambleAware.org