Golf Business News – Elevate Golf’s inaugural tour event hailed ‘remarkable success’

The first edition of the Elevate Golf tourism event has been recognized with incredible success as the best golf companies and golf resorts in Scotland connected over the course of five days.

Held between October 27-31, leading golf courses, accommodation providers and international tour operators come together to secure appointments, as well as more formal meetings including rounds of golf at Turnberry, Carnoustie and Dumbarnie, and refreshments receptions. In total, more than 3,000 face-to-face business meetings took place over the course of five days.

Hosted by Sky TV presenter and broadcaster Di Stewart, the invite-only B2B event saw representatives from over 100 golf courses in the UK and Ireland – as well as selected courses from continental Europe – gather at St Andrews and Old Course Hotel to chat with them. 50 of the world’s largest travel users.

Elevate Golf culminated with a dinner to celebrate the world golf tour on October 31 at the Old Course Hotel. In the evening, Sam Baker, founder and chairman of travel company Haversham & Baker, received a warm welcome as he collected the Elevate Golf achievement award, and hotelier Sir Rocco Forte, chairman of Rocco Forte Hotels, took part in an exclusive Q&A, with attendees hearing his thoughts on various topics in the luxury hospitality industry.

Tom Lovering, founder of Elevate Golf, said: “Elevate Golf is all about networking, and our 2024 event provided a platform for the world’s most respected golfers to connect with the best suppliers to create lasting memories and strong bonds.

“The response we received from all tour operators and suppliers who attended the inaugural Elevate Golf event was overwhelmingly positive. We would like to thank all our partners, and everyone who participated in making this event the great success it was. We look forward to doing it again at Elevate Golf 2025.”

The event is believed to be the first time that all Open Championship rota venues have been present at one business-to-business event.

Rebecca Brady, manager of golf at Portmarnock Golf Club, said: “Elevate Golf has been fantastic for us. The event gave us the opportunity to meet the highest quality of travel users during two days of highly beneficial face-to-face meetings.

“Elevate Golf 2024 allowed us to make new connections, meet industry friends and showcase our product to the right buyers at an exciting time at Portmarnock Golf Club. We will definitely be returning to Elevate Golf in 2025.”

Elevate Golf 2025 will be held from October 26-31 and will start in Liverpool. The final part of the event will return to St Andrews and the Fairmont St Andrews.

For more information, visit