Golf Business News – Premier League appoints head of new consultancy division

Customer experience management company Players 1st has announced the appointment of Liam Barn as Head of Consulting.

With nearly 30 years of experience in multiple roles in the international golf industry, Barn has provided research, strategy, sales and project management services to a variety of clients operating in the private and public sectors.

The role included developing multi-year golf tourism and visitor strategies for national governments and working with over 50 courses and resorts to develop strategies aimed at engaging customers. Past clients include the R&A, Scottish Golf, Scottish Government, Zest.golf and Tourism Northern Ireland.

In his new role, Barn will lead the new Players 1st coaching division, combining his strategic expertise with Players 1st’s data-driven insights to deliver unparalleled value to golf course operators and associations.

“Liam brings decades of experience and a unique perspective to our team,” said Morten Bisgaard, CEO of Players 1st. “His vision aligns well with our mission to empower golf businesses through actionable insights and strategic guidance.”

Barn’s arrival will strengthen Players 1st’s ability to provide both state-of-the-art data solutions and comprehensive consulting services, setting a new industry standard in customer experience management.

“I am very happy to be appointed as the Head of Consulting at Players 1st,” said Barn. “Players 1st has a first-class reputation among course operators and associations around the world for its innovative and customer-centric approach, and I look forward to working with Morten, Jacob and the Players 1st team in this exciting new phase of the business. .”