Golf Business News – The BMW PGA Championship announces CALM as a charity

Suicide prevention charity Campaign Against Living Miserably (CALM) has been named as the official charity of the BMW PGA Championship for the third year running, so every birdie made at the event results in a donation of £10, and an eagle will receive £100. a donation.

CALM will be the beneficiary of community service programs across the region at the prestigious event, with the BMW PGA Championship and the DP World Tour showing their support for CALM’s life-saving work, and changing the conversation about mental health and suicide.

Former world No. 1 and major champion Justin Rose helped kick off this year’s fundraising efforts by auctioning off the Pro-Am team that will compete in England on Wednesday September 18 at the BMW PGA Championship.

“As a professional golfer, I’ve seen firsthand the positive impact sports can have on mental well-being and that’s why I’m proud to support CALM,” said Rose. “Golf provides a unique space for reflection, concentration, and community, all of which are important for mental health.

“That we have been able to raise so much money for the Pro-Am team at the BMW PGA Championship is fantastic and I am humbled to play my part in making it a memorable day for those who come to Wentworth Club.”

The BMW PGA Championship has raised more than £150,000 in the last two years and will once again provide one of the highlights of the British sporting summer when it returns to Wentworth Club from September 19-22.

A world class field will assemble in the Surrey area where Rose will be joined by Rory McIlroy, defending champion Ryan Fox, Olympic Silver Medalist Tommy Fleetwood and a host of European Ryder Cup stars.

The birds and their eagles on the famous West Course will contribute to this cause, while fans will be able to enter various donation points throughout the site – including the Mega Putt Challenge and the chipping challenge inside the Spectator Village.

Simon Gunning, CEO of CALM, said: “We are delighted to have once again been selected as a beneficiary of this year’s BMW PGA Championship. Our partnership with BMW and the DP World Tour over the past two years has been invaluable and we are very grateful for their continued support for a third year. With more people than ever in need of CALM, it’s a great opportunity to be there for the golf community, and raise vital funds for our life-saving services.”

David George, Chief Executive Officer at BMW Group UK said: “It fills me with great pride to once again support the important work of CALM at the 20th annual BMW PGA Championship. Thanks to the kindness and generosity of Wentworth attendees at two competitions, a special figure has already been raised to support their life-saving services. I’m looking forward to another record-breaking year, as we continue to stand up to CALM and their work of suicide lighting.”

Kit Gartrell, Tournament Director, added: “We are proud to welcome CALM for a third year as the official sponsor of the 2024 BMW PGA Championship. Golf, like all sports, offers significant mental health benefits, and at the DP World Tour, we are deeply committed to promoting these benefits to young people. Having raised over £150,000 in the last two years, we are grateful to BMW for supporting this partnership, and we look forward to helping to grow CALM’s mission to unite the UK in the fight against suicide.”