Golf Business News – Titleist ends DP World Tour season as #1 ball, most played driver, iron and wedge

Following the conclusion of the DP World Tour season last week in Dubai, Titleist was reaffirmed as the #1 impressive ball and most played driver, iron and wedge.

After a year that included 38 events on four different continents, more players put their faith in Titleist than any other brand.*

Titleist Pro V1 again V1x profile continued to be trusted by the world’s best all season with 72% of players choosing to play the #1 ball in golf, six times more than the nearest competitor at 12%.

Some of the winners throughout the season are listed Niklas Norgaard (Pro V1) securing his first tour victory at the Betfred British Masters, Robert MacIntyre (Pro V1) by winning on home soil at the Genesis Scottish Open and Matt Wallace (Pro V1x) Victory in the Swiss Alps at the Omega European Masters.

It was also won in the majors when the Masters champion played his V1 profile earning a second Green Jacket and a US Open champion in his own right Pro V1x Left Dash to get the win at Pinehurst No. 2.

In the summer, Titleist presented their new GT instrumentsthe most advanced and efficient drivers ever with a Titleist script.

The GT was quickly played by the game’s best, continuing Titleist’s success as the most played driver model (37%) on the DP World Tour.

Winners included Julien Guerrier (GT3)in Andalucía Masters, BMW International Open (GT2) champion and Billy Horschelwinner of the premier event on the DP World Tour at the BMW PGA Championship, after relying on the fine-tuned play of his team. GT3 driver.

“It feels really strong to me,” Horschel said.

“I know where the football is better…Even the ones I missed, the dispersion is still strong. We didn’t lose anything. It’s fast, the quality of the throw is consistent.”

The Titleist continues to be the most played instrument on the DP World Tour, trusted by the likes of Norgaard, Antoine Rozner again Matteo Manassero who each secured PGA Tour cards with their last race stop in Dubai.

Norgaard and Manassero both rose from outside the top 300 to 90 in the Official World Golf Ranking after signing with Titleist.

Titleist’s bells have been played 1829 times this season, compared to 1245 for the nearest competitor.

This year it was introduced again SM10 Vokey Design Wedges were first released by players at the Dubai Invitational in January.

David Ravetto (D+D Real Czech Masters), Byeong Hun An (Genesis Championship) and Manassero (Jonsson Workwear Open), were among those who relied on the spin and versatility of their SM10 Vokey Wedges as they all added their names to the 2024 winner’s circle.

Along with being the season’s most played player with 47% of the season total (closest competitor 20%), Vokey also won three major titles (The Masters, PGA Championship and Open Championship), with all winners sporting at least one Vokey Design two. Wedges as they write their names in the history books.

It’s not just on the DP World Tour that the brand has had such success. On the PGA Tour, Titleist was the most played golf driver (70%) (37%), hybrid (42%), utility iron (52%), irons (32%) and wedge ( 54%), as many players played. Titleist equipment during the 2024 FedEx Cup season than any competitor.

Liam McDougall, Titleist Director Tour Promotionshe said: “It’s been another great year for the Titleist brand on the DP World Tour, where we’ve seen an abundance of players trusting our world-leading products on the biggest stage.

“The introduction of the GT irons and SM10 wedges has driven momentum across our product lines, where we’ve seen an incredible number of wins this season, both from our staff and non-contract players – who continue to reach out and succeed. playing Titleist.

“Much of our growth is due to the outstanding work of our R&D teams at Titleist, who consistently make breakthroughs in construction, materials and design.

“Then it becomes our job to provide the best service to the players week in, week out so that the players of the world can go out to the golf course, knowing that their equipment will work.

“The work doesn’t stop here, we start the new 2024/25 DP World Tour season this week in Australia and with the launch of the new Pro V1 early next year, we look forward to continuing to lead from the front. with passion, quality and excellence, which is what sets Titleist apart.”

*Source: Sports Information