TMRW Sports has announced significant additions to the company’s senior leadership team with experience from across the sports, media, and golf industries.
The three new hires of the company are Chief People Officer Wendy Caves, Chief Revenue Officer Jason Langwell and Chief Marketing Officer Regina O’Brien.
TMRW Sports founder and CEO Mike McCarley said TMRW’s staff now numbers about 70, with about 20 of those having worked together somewhere on NBC Sports or the Golf Channel.
TMRW Sports’ first project, TGL Presented by SoFi, is a new golf club team launched in partnership with the PGA TOUR. TMRW Sports is backed by a roster of touring athletes, celebrities, and business leaders from around the world of sports, media, technology, and finance who make up a strong and diverse group of investors.
Wendy Caves, Chief People Officer
Prior to joining TMRW Sports, Wendy served as Senior Vice President of Global Talent & Culture at the LPGA where she was instrumental in reshaping the Human Resources department into a global strategic partner during her ten years of service. He pioneered new approaches to talent acquisition, diversity and inclusion, and employee engagement while championing industry-wide efforts to promote diversity and career opportunities in golf through Make Golf Your Career.
Wendy’s track record of success includes key roles during her 17-year tenure at the PGA TOUR, where she championed progressive HR practices and led efforts to foster innovation and collaboration across the organization. As Director of Human Resources, he was instrumental in developing the team to support the newly created ShotLink technology scoring system, helping to expand the TOUR’s overseas workforce, and supporting the evolution of PGA TOUR Entertainment, the television and media distribution division.
Jason Langwell, Chief Revenue Officer
Jason joins TMRW Sports as the company’s first Chief Revenue Officer. His team includes Katy Mollica’s Global Partnerships team and Andrew George’s Live Event and Operations team.
Jason has spent his career creating success for large, blue-chip brands across the sports, entertainment, and lifestyle marketing space. He comes to TMRW Sports from Intersport where he joined as SVP in 2014. During his time there he created strong growth across Intersport’s consulting, experiential, and hospitality marketing practices. In 2018, he launched Intersport’s Detroit office, serving as Executive Director of the first PGA TOUR event in Detroit, the Rocket Mortgage Classic.
Most recently, Jason helped create and launch the World Champions Cup, the first-of-its-kind Ryder Cup event for the PGA TOUR Champions.
Regina O’Brien, Chief Marketing Officer
Regina joins TMRW Sports as Chief Marketing Officer after serving six months as the company’s interim CMO. An award-winning marketing and communications executive, O’Brien oversees all marketing, communications, and creative strategies for TMRW Sports and TGL presented by SoFi.
TMRW Sports marks O’Brien’s latest marketing effort after serving four years as the Augusta National Golf Club’s head of Marketing and Communications. Prior to her time at Augusta National, Regina led global brand marketing programs, including more than two decades at Comcast/NBCUniversal, where she oversaw marketing for the Golf Channel for 10 years.
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