Golf Business News – Toptracer boosts footfall and revenue at Rio Real course

Rio Real Golf & Hotel, a premier golf resort in the South of Spain, has reported a dramatic increase in footfall and revenue following the installation of Toptracer technology on 30 of its driving ranges.

Rio Real installed Toptracer in 15 different locations in March, and in recent months Toptracer’s world-leading technology has transformed the customer experience and increased revenue by more than 150% – as every month of the year to date has seen incredible growth. foot traffic and revenue.

Before adopting the Toptracer, Rio Real heard that the driving range was mainly used by golfers to warm up quickly, reducing the cost and energy of the entire range. The decision to incorporate Toptracer was driven by a commitment to improving customer service and the overall golf experience rather than focusing solely on financial gain. This good initiative has paid off, as on some days traffic has increased by more than 800% compared to last year.

Antonio Gomez, Commercial Director at Rio Real, expressed his satisfaction with the results: “Toptracer makes everyone’s training and golf experience much better, as long as our staff can take the time to explain the benefits to our users. It works – and it works 365 days a year. It’s a really great technology that will continue to rise in the future and help us transform our business even more.”

One of the key factors supporting the increase in traffic is the installation of a robot that collects golf balls 24 hours a day, ensuring a constant supply of balls to customers.

Going forward, the Rio Real team plans to continue investing in Toptracer technology and continue to improve the range, with a forecast of continued growth in the coming months.