Global Edition
Under Armor has launched a fashion-forward apparel collection that offers head-to-toe pieces for men and women that can be worn off the golf course as well.
I The Goin’ Under Golf Collection has hoodies, jackets and sweaters designed to keep golfers warm during the morning tee times, and lightweight polos and t-shirts to keep them cool as they grind out the hottest rounds.
The Goin’ Under Collection includes Under Armor favorites like the UA Drive Goin’ Under Polo, a modern take on the signature Playoff Polo with a sporty bomber collar paired with a course camo print that golfers can wear and the popular Men’s UA Drive Joggers. The UA Icon Fleece Goin’ Under Crew is layered with other pieces in the collection and pairs well with the UA Empower Skort, which is flexible and lightweight to help women golfers feel comfortable with every swing.
In a nod to one of the cinematic references to golf, the collection’s gopher mascot is also featured on a few different tees and hats.
The collection also features Phantom Footwear, which was introduced as a warrior style earlier this season and combines the comfort of a training shoe with the traction and weaving upper of a golf shoe. Inspired by the growing popularity of golf, UA took the shoes that players often wear off the course and used them as inspiration to create a golf shoe they’ll never want to take off. A waterproof membrane on the top keeps golfers’ feet dry, and the wrap around bottom helps them play in any course conditions.
John O’Connor, Designer, Apparel Graphics at Under Armour, said: “The game of golf has evolved so much that we knew we had to evolve with it. We’re excited to bring the Goin’ Under Collection to life and offer bold options for golfers who want to stand out on the course. This affordable collection appeals to golfers of all levels and styles, including quality apparel and contemporary designs, including vintage and limited edition options.”
The collection is available to shop online at UA.com and at select UA stockists from July 26.
In related news…
GolfBusinessNews.com (GBN) is owned by thousands of golf business professionals around the world.
We cover a full range of topics both on and off the course. We aim to provide important information quickly and accurately in an easy-to-use format. We are independent of all special interest groups.
Source link
