Manchester United are looking to boost Kobbie Mainoo’s stardom in a commercial move that will see the youngster become the ‘new face of the club’.
That is according to the latest report from Football Transfers, who say that new shareholder Sir Jim Ratcliffe wants to replace Marcus Rashford as the Red Devils’ man and sees Mainoo, 19, as the right player to promote the club’s reputation in the community.
The 19-year-old has enjoyed a huge rise since making his debut in the EFL Cup 18 months ago.
Man United want Kobbie Mainoo to replace Marcus Rashford as ‘face of the club’
Not only did he score in United’s FA Cup final 2-1 win against bitter rivals City, but his end-of-season form, which saw him dislodge Casemiro from the heart of Erik Ten Hag’s midfield, earned him a call-up. to represent England at the summer EUROs.
Despite the Three Lions facing the final hurdle of the Spanish champions, Mainoo’s tournament performances have seen him become one of Gareth Southgate’s most important players – a real achievement if England are deep in midfield talent.
And in line with the 19-year-old’s huge success, Ratcliffe believes the Stockport-born player has what it takes to ‘inspire a new generation of fans and players alike, while improving the club’s public image’.
Nike recently announced that they have agreed a sponsorship deal with Mainoo.
Kobbie Mainoo x Nike ? pic.twitter.com/yXFPr5qM6S
– Football on TNT Sports (@footballantnt) August 3, 2024
And in addition to the latest partnership with Mainoo’s sports brand, United are understood to be preparing the number 37 to be featured in more promotional content and attending public events.
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