Written by Alberto Amalfi | @TennisNow | Friday, August 16, 2024
Photo credit: US Open/USTA
You don’t need to be world-class to play at the US Open this month.
The 2024 US Open will be a players’ paradise.
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The USTA today announced that a new, immersive physical environment—a one-of-a-kind ‘Advantage Arena’—will be coming to the 2024 US Open, as the USTA continues to engage millions of tennis and game fans around the world.
Advantage Arena will allow fans to play and interact with a number of tennis-themed games and on-site experiences at the US Open, including Fortnite, US Open: Court Champions on Roblox, TopSpin 2K25 and Tennis Clash. Advantage Arena will be open to all US Open patrons throughout the tournament, beginning with free admission fan week August 19-25.
Located inside the Chase Center on the grounds of the USTA Billie Jean King National Tennis Center, the Advantage Arena will feature 13 playable tennis stations where fans can compete. Fans who attend the US Open and visit the Advantage Arena will have a chance to win over 3,500 prizes, from free copies of TopSpin 2K25 Standard Edition, a total of over 600,000 in-game spend on Roblox and other unique unlockables within Tennis Clash .
Highlighting the playable games is ‘Tennis Storm,’ a new player vs. player game created at UEFN and combined with TikTokers’ Birdo and Dagwummy’s Minigame Box PvP Fortnite island, created exclusively for the US Open. Players use tennis rackets to hit explosive tennis balls scattered across the court to eliminate opposing players, and the last player standing wins.
The Arena will also have stations for fans to immerse themselves in the US Open: Champions of the Court – a virtual world launched last year that includes singles and doubles matches against professional players, treasure hunts and obstacle courses known as ‘Obbys’ – and Ralph. Lauren Ball Crew Obby and the refreshed, holiday-themed Obby with brand new culinary delights in the Emirates ‘Fly Better’ Adventure Zone.
The experience also includes the new Polo Ralph Lauren Photo Quest, which gives US players the chance to win authentic Ralph Lauren merchandise.
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