50 more or 20 more? The format of the Champions Trophy comes under debate

In a recent meeting held at the ICC headquarters in Dubai, senior officials of the cricket body, along with representatives of key stakeholders such as broadcaster Disney Star, engaged in deep discussions about the future trajectory of cricket. 2025 Champions Trophy.

A discussion has arisen about the configuration of the Champions Trophy 2025, which should take place in 2025. Pakistan. Within the ICC, there have been differences of opinion over whether the tournament should include ODIs or use a different format. Although no definitive decision has been reached, in-depth discussions have been held weighing the merits and pitfalls of both the regular 50-over game and the shorter 20-over format. A statistical analysis shared during the session revealed a concerning trend, a decline of more than 20 percent in audience participation and viewership in ODIs since the 2019 World Cup.

Making money for cricket broadcasters

Broadcasters, the biggest sponsors of world cricket, have a greater chance of making money during a 100-over cricket match compared to a 40-over match. However, it is unlikely that every advertising space will be filled in time One Day International (ODI)and the selling point cost of ODI is much lower than that of the shortest format.

For example, the current market rate for a 10-second ad is in progress Indian Premier League (IPL) The games are reported to cost around Rs 15 lakh. From a financial point of view, for every INR 100 earned per over in a twenty-two (T20) match, the broadcasters must earn around INR 57-60 during an ODI. However, while the T20 match offers around 100 commercial slots, the ODI has 160 ads, which shows a much higher chance of making money if all the slots are sold successfully.

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India’s vision for Champions Trophy 2025

BCCI vice president, Rajeev Shukla gave an explanation about the status of the 2025 Champions Trophy organized in Pakistan, emphasizing the commitment of the board to comply with the instructions of the Indian government, as the decision is beyond their control.

The Champions Trophy has been discontinued since 2017 due to its declining domestic importance Future Tourism Program (FTP)with T20 World Cup who emerged as his dominant partner in the ODI world cup.

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