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Federer, Nadal Talk Shop in Louis Vuitton Core Values ​​Campaign

Posted by Chris Oddo | @TheFanChild | Monday May 20, 2024

Roger Federer again Rafael Nadal they are there too.

The luxury brand partnered with Louis Vuitton in their “Core Values” campaign, which was released over the weekend. The core values ​​focus on “a journey beyond the physical, a commitment to excellence, and the transmission of dreams.”

Tennis Express

Federer and Nadal, who have met 40 times during their illustrious career on the ATP Tour, including nine major finals, were featured in a full-page spread in the New York Times, photographed by legend Annie Leibovits.

“It is a unique opportunity to work in this campaign with Rafa. That we can be rivals like this and then at the end of our work we will be by each other’s side doing this campaign is very good,” said Federer in a press release.

The Vuitton campaign has been running for more than a decade and a half.

Following the tagline “There are journeys that turn into legends” the statement reads: “Captured through the eyes of renowned photographer Annie Leibovitz, Roger Federer and Rafael Nadal show how each individual journey can reach great heights if pursued with determination and a pioneering spirit. . Get behind the scenes of the latest Core Values ​​campaign featuring athletes who have gone from youth to world icons.

Federer and Nadal produced a short video amidst the falling snow, showing them thinking about their careers, competition and special moments.

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