Golf Business News – J.Lindeberg to launch ‘Red, White, Blue For Gold’ USA golf campaign

Fashion apparel brand J.Lindeberg will launch a bold new collection designed to combine ‘American spirit and sporting excellence’ and is timed to launch alongside the USA teams’ announcement of the upcoming men’s and women’s golf events at the 2024 Olympics. Paris.

The campaign to launch the USA Golf Collection will feature talents such as Paris Hilinski, famous US golfer and social media influencer, and skateboarder and Olympian Zion Wright.

Along with the top American men’s and women’s golfers, whose names will be announced shortly after the launch, this elite group will represent the United States in Paris. The men’s Olympic golf competition is held at Le Golf National in Paris and will run from August 1-4, followed by the women’s competition from August 7-10.

“At J.Lindeberg, we believe that ‘Red, White, Green and Gold’ embodies what competition means in the USA: performance, pride, and pushing boundaries,” said Hans-Christian Meyer, CEO of J.Lindeberg. Lindeberg. “Our meticulous designs are crafted to not only meet the functional needs of golf but to do so with elegance that speaks to the heart of American competition and ambition.”

The collection will hit stores and online on June 3, giving fans a taste of athletic glory in fashion. Featuring the iconic colors of the American flag across a variety of designs that emphasize performance and style, each piece is designed for outstanding performance, with innovation and style flourishes unique to J.Lindeberg.

Alongside the clothing launch, J.Lindeberg is organizing a series of cultural events leading up to and between the Paris Games. This partnership is designed to increase the brand’s presence in the golf sphere and celebrate the world’s largest sporting event.

“With this campaign, we’re not just dressing America’s athletes – we’re hoping to immerse fans in the spirit of the games before the torch is lit in Paris this summer,” added Meyer. “We aim to create a happy effect from our products to everyone who is happy in the stands or at home.”