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Saudi PIF Inks Multi-Year Deal with WTA Tour

Posted by Chris Oddo | @TheFanChild | Monday May 20, 2024

Saudi Arabia and the WTA Tour meet again.

The trip marks a multi-year partnership with the Saudi Public Investment Fund (PIF).

Tennis Express

PIF will be the first ever creative partner of the WTA Rankings. Additionally, the PIF will work with the WTA to expand existing programs and develop new opportunities for young players, with the aim of raising the profiles of the next generations of the game’s stars.

It is another step in the growing investment made by the Saudis in the sport of tennis.

In February we learned that the WTA Finals will be held in Saudi Arabia from this year, as part of a three-year deal that will increase the prize money for the tournament that ends in November to $15.25 million, a 70 percent increase from 2023. .

In February the PIF also announced its partnership with the ATP and became the official creative partner of the PIF ATP Rankings, making the PIF the only global partner of all the WTA and ATP Tours. Additionally, PIF has also partnered with the combined WTA 1000 and ATP Masters 1000 tournaments in Indian Wells, Miami and Madrid, in addition to the Beijing WTA 1000 and ATP 500 events.

“We are delighted to welcome PIF as the Global Partner of the WTA and the first official partner of the WTA Rankings,” said Marina Storti, CEO of WTA ventures. “Together, we look forward to sharing the journey of our talented players throughout the season, as we continue to grow the sport, build more tennis fans and inspire more young people to join the sport.”

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